Margaretha Ley

Posted November 9, 2008 By admin

Margaretha Ley

Escada is one of the best international luxury fashion groups, specializing in women's fashion. It is among those brands famous for being worn red carpet events by stars and celebrities.

Escada was founded in 1976 by Margaretha and Wolfgang Ley. Name of the company actually came from the name of a race horse, as the two had a winning bet. Escada word itself is a Portuguese word which means "nothing." This seemed appropriate since it was a gamble, since they came into the world of high fashion.

The company started as Escada sportliche Eleganz of SRB, but was shortened to Escada the next year. The label specializes in luxury and exclusive sportswear, and in a few years Escada had established itself as a major player in the luxury sportswear field. This was because of their use of materials of high quality, effective and creative use of color, and of course feminine and elegant design.

Sentiment continued to provide a high quality designer clothes, and succeeded in expanding their client base base, gradually rising to many areas of women's apparel – specializing in formal wear and knitwear. Escada opened its first U.S. store in 1982 on Fifth Avenue in New York City and followed it by opening the first store in Asia in Hong Kong. Sentiment does not win popularity in the U.S. right away, it was not until 1984 that after the fashion and women's apparel magazine Vouge published a full edition to promote Escada that pushed Esacada to the top. In 1986 the company had expanded to have outlets throughout Asia and the USA and Escada got worldwide prominent that it continues to have up to today.

Today, Escada contains elements of almost every fashion category, from clothing to shoes, handbags and other fashion accessories. Escada also has a rich line of perfumes, dating back to 1990 when Escada, a perfume for women was released.

Three years later, an Escada Cologne men were also released with two new fragrances for women: Margaretha and chiffon sorbet. Chiffon Sorbet represented an innovative new idea implemented by the new designer Michael Stolzenberg, who succeeded Margaretha Ley after her death. This was the first of many experimental seasonal scents, which were marketed only over a certain season.

Since the first perfume launch of Escada in 1990 named, Escada Perfume, there have been over 30 scents created and launched Escada in the period of 16 years. These include: Escada Collection in 1997, Escada Sentiment in 2000, Magnetism in 2003. Sentiment has also created a range of fragrances of the season, and these include; Chiffon Sorbet, Summer in Provence in 1994, Ocean Blue in 1995, Jardin de Soleil in 1996, Que Viva Escada in 1997, Sunny Frutti 1998, Loving Boquet in 1999, Lily Chic in 2000, Tropical Punch in 2001, Sexy Graffiti in 2002, Ibiza Hippie in 2003, Island Kiss in 2004, Rockin Rio in 2005, Pacific Heat in 2006 and Sunset Heat in 2007.

The Escada fragrance line is one of the most fertile among the major designers and fashion companies, with over thirty eight scents are created over a span of only sixteen. The classic Escada Sport trio, for example, is one of the most familiar scents on the market.

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Article Source: ArticlesBase.com – Escada – The Race Horse

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